, in every sense
We use strategy and design to create, refresh and build brands that make sense, in every sense.
London uk / global
Projects
Oct 2026
Grumpy: A brand with a permanent attitude problem.
An unapologetically grumpy identity for the artist management company behind Ed Sheeran and Maisie Peters. Built around the grumpiest logo and the grumpiest colour we could imagine, turning a bad mood into a distinctive brand personality.
Substack
Aug 2026
ASK US FOR IDEAS
How to get what you need from an agency
Strategy Director, Gracie Jack, shares her thoughts with AUFI, on what a ‘not-your-normal’ brand-agency partnership looks like.
Found
Jul 2026
News
Jul 2026
Prosper: Lost Property appointed brand partner for Prosper as it enters its next phase of growth.
We're partnering with Prosper, an ambitious family wealth platform, as it scales its business and challenges traditional wealth management. Working closely with the team, we'll help shape and evolve the brand to support its ambitions for the future.
Projects
Jun 2026
Café Maine: A little Parisian attitude in the heart of Mayfair.
A distinctly chic new identity for The Maine's latest London destination, bringing the spirit of a Parisian café to Mayfair. An elegant, characterful expression that gives Café Maine a personality of its own while staying true to The Maine.
Projects
Apr 2026
Tranquil City: Finding moments of calm in the chaos of city life.
A multisensory identity for an urban wellbeing organisation using science to make cities calmer and healthier. Inspired by familiar urban scenes and soothing everyday sounds, the brand turns the feeling of tranquillity into something people can see, hear and experience.
Found
Apr 2026
Projects
Mar 2026
Hunan: A new chapter for a Belgravia institution, rooted in family heritage.
A contemporary identity for a family-run Chinese restaurant with ambitions to become ‘the Chinese Nobu’. Inspired by the meaning of Hunan, south of the lake, a symbolic new logo combines the region’s landscape with an egg-shaped form representing rebirth.
Job opening
Jan 2026
Founding Designer
A midweight or senior brand designer ready to help shape the future of our independent studio. A hands-on role with real ownership, working directly with the founder.
Projects
Jan 2026
LYLO: A glossy 70s poolside fantasy, played out after dark.
A bold, playful identity for LYLO, a new speakeasy cocktail bar on Dubai's Palm Jumeirah. Inspired by a world of inflated egos and exaggerated glamour, we created an immersive experience through sculptural typography, bespoke objects and a fictional mythology that brings the bar's larger-than-life personality to life.
Projects
Jan 2026
Super Generic: Making the generic, super. A new identity for an experimental record label.
A distinctive identity for a new record label championing electronic, neoclassical and experimental music. Playing with the tension between classical and contemporary references, we transformed familiar forms and everyday typography into an expressive visual world that feels both timeless and radical.
Found
Jan 2026
Projects
Jan 2026
HOT FAT: Food, sex and female delusions, served without apology.
An unapologetically provocative identity for Slutty Cheff's new Substack platform. Bringing together food, desire and unfiltered storytelling, we created a bold editorial personality that's as indulgent, irreverent and entertaining as its creator.
Projects
Dec 2025
Thema: Giving shape to an economy that never stands still.
A fluid identity for an AI-powered platform that maps the constantly changing global economy. Inspired by the platform's own live data interface, we created a liquid visual language that flows through its identity, iconography and digital experience.
Projects
Aug 2025
The Maine: Building a world of restaurants that transport guests to different bygone eras.
An expansive brand identity for The Maine, a growing collection of restaurants spanning London, Dubai, Ibiza and beyond. Built around four distinct worlds, we created a flexible identity system that gives each destination its own character, while uniting them through a shared sense of sophistication, storytelling and spectacle.
Press
Aug 2025
Creative Boom
The day Steffan Cummins quit his dream job – and got his spark back
For years, he worked towards a single goal. By 28, he'd achieved it. But the reality of "making it" didn't match the dream. One year into running his own studio, Lost Property, Steffan shares the messy, liberating truth about stepping off the ladder.
Projects
Jul 2025
Zelig: A shape-shifting identity for a sound studio that never sounds the same twice.
A new identity and website for Zelig, the sound design studio behind sonic branding for some of the world's biggest names in entertainment and culture. Inspired by the art of adaptation, we created a playful, ever-changing identity built around a shape-shifting wordmark and chameleon symbol that moves effortlessly between genres, moods and formats.
News
Jul 2025
Weavy: Putting artistic intelligence in the hands of creatives.
A launch identity for an AI-powered creative platform that puts human imagination at the centre of technology. Built around the idea of Artistic Intelligence, the brand helped introduce a new way of creating, just five months before Weavy was acquired by Figma.
Projects
May 2025
Boronkay Studio: A sculptural identity for an internationally renowned interior designer.
A new identity and website for Linda Boronkay, former Design Director at Soho House, whose interiors are as emotional as they are beautiful. Inspired by the interplay of sight and sensation, we created a distinctive visual world built around sculptural forms, tactile typography and a new symbolic logo.
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